Porters keynote at the 2012 shared value leadership summit on may 31. Creating shared value article harvard business school. Jun 04, 2012 creating shared value originates from an article penned by harvard professor michael porter and harvard kennedy school of government senior fellow mark kramer. This presentation draws on ideas from professor porters books and. Most existing big organizations the 800pound gorillas subscribe to michael porters value chain framework. Creating shared value the link between competitive advantage and csr duration. This article offers a fundamental critique of michael porters and marc kramers creating shared value csv concept. This presentation draws on ideas from professor porters books and articles. He also received the graham and dodd award of the financial analysts federation in 1980. The solution, as espoused by michael porter, revolves around creating shared value csv. Michael porter 1947 is professor and a management guru in the field of competitive strategy and department head of harvard business school hbs. Professor porter also delivered two keynotes on strategy and shared value. This book offers a contribution to the current academic discussions on the wellreceived. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.
Jun 19, 2019 part 1 of this post described michael porter s points on business strategy at wobi london this week, as well as my additions on organisational strategy. Porter is a renowned economist and one of the worlds most legendary thinkers on management and competitiveness. Michael porter has been widely recognized for his work. Ideas for change michael porter creating shared value duration. It also recognizes that social harms or weaknesses frequently create internal costs for firms such as wasted energy or raw materials, costly accidents, and the need for remedial training to compensate for. Over the last years, creating shared value has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility. Trust in business has fallen to new lows, leading government officials to set policies that undermine competitiveness and sap economic growth. His work in economic theory has revolutionized strategy and. Creating shared value concepts, experience, criticism. It could also drive the next wave of innovation and growth as it opens managers eyes to immense human needs to be met, large new markets to be served, and the internal costs of social deficitsas well as the competitive advantages available from addressing them. These commentaries and initiatives often employ differing syntax, but they all boil down to applying a proactive. As i mentioned in the first part of this series, this model optimizes for. Porter harvard business school mumbai, may 24th, 2017 2. Michael porters five forces is a model used to explore the environment in which a product or company operates.
Part 1 of this post described michael porters points on business strategy at wobi london this week, as well as my additions on organisational strategy. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Porter has dedicated much of his career to studying competitive advantage. The competitive forces model or five forces model, the value chain model, the porter diamond model and the theories on generic strategies that were developed by him are known worldwide at every level of management. Why creating shared value is vital for winning the war for. In his book, porter first time introduced value creation concept. Creating and sustaining superior performance, and more on. Redefining capitalism and the role of the corporation in society. Cofounder of fsg, a global social impact consulting firm. Kramer is a reflection on the main changes of shared value, at the global and regional levels, describing shared the value itself, and how this can reinvent capitalism. May 25, 2011 the concept of shared value, in contrast, recognizes that societal needs, not just conventional economic needs, define markets. His first book, competitive strategy free press, defined the modern strategy field since its publication in 1980. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades.
Michael eugene porter born may 23, 1947 is an american academic known for his theories on economics, business strategy, and social causes. Five forces analysis looks at five key areas mainly the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Bishop william lawrence university professor at harvard business school. With over 30 printings in english and translated into thirteen languages, this second volume in porters landmark trilogy describes how a firm actually. Michael porter biography childhood, life achievements. Michael porters book competitive advantage won the george r. Electrifying in its simplicitylike all great breakthroughsporters analysis of industries captures the complexity of industry competition in five underlying forces. Dec 20, 2011 mark kramer has clarified in a comment to the article that his support of shared value work is in fact through a nonprofit organization fsg that he and michael porter founded, and from. Porters competitive advantage explores the underpinnings of competitive advantage in the individual firm. The next transformation of business thinking lies in the principle of shared value. Under this framework, economic value could expand while simultaneously solving societal challenges and needs. Professor porter is generally recognized as the father of strategy, as has been identified in a variety of rankings and. Throughout his career at harvard business school, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment, and health care. The model of the five competitive forces was developed by.
Michael porter s father was a civil engineer and georgia tech graduate who had gone on to a career as an army officer. Creating shared value originates from an article penned by harvard professor michael porter and harvard kennedy school of government senior fellow mark kramer. The essential complement to the pathbreaking book competitive strategy, michael e. Buy books, tools, case studies, and articles on leadership, strategy. Michael porter discussed this in his influential 1985 book competitive advantage, in which he first introduced the concept of the value chain. Under the notion of shared value by michael porter, economic value. Michael eugene porter was born on may 23, 1947 in ann arbor, michigan, united states. Highlights of michael porters shared value summit keynote. Now nearing its sixtieth printing in english and translated into nineteen languages, michael e. He is the bishop william lawrence university professor at harvard business school, and he was one of the founders of the consulting firm the monitor group now part of deloitte and fsg, a social impact consultancy. Michael porter shared value and the limitations business. When businesses act as businesses not as charitable donorsthey can improve profitability while also improving environmental performance, public health and nutrition, affordable housing and financial security, and other key measures of societal wellbeing. About solving societal challenges together shared value initiative.
Unfortunately, neither condition holds true in the current profusion of csr. Michael porter is the author of nineteen books including competitive strategy, competitive advantage, competitive advantage of nations, on competition, and redefining health care, as well as over 125 articles. First, the authors summarise the positive and negative criticism. For further materials, see the website of the institute for strategy and competitiveness. Throughout his career at harvard business school, he has brought economic theo. Read competitive strategy techniques for analyzing industries and competitors by michael e. The latest business management research and ideas from hbs faculty. Corporate policies and practices that enhance the competitive advantage and profitability of the company while simultaneously advancing social.
In 2006, michael porter published the book redefining health care. Top 30 quotes of michael porter famous quotes and sayings. It was at princeton that he was elected to phi beta kappa and tau beta pi. When enterprises act as business operations and not as charities, they can turn profitable and work towards improving the world. Jan 30, 2015 mark kramer describes the differences between sustainability, corporate social responsibility and creating shared value, and shows how the three concepts should work together in organizations. Porter has 81 books on goodreads with 64089 ratings. Companies could bring business and society back together if they redefined their purpose as creating shared value generating economic value in a way that. Creating shared value explained creating shared value is a framework for creating economic value while simultaneously addressing societal needs and challenges. Companies could bring business and society back together if they redefined their purpose as creating shared valuegenerating economic value in a way that. Competition is pervasive, whether it involves companies contesting markets, countries coping with globalization, or social organizations responding to societal needs. Competition is one of societys most powerful forces for making things better in many.
Throughout his career at harvard business school, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, political competition, the environment. Techniques for analyzing industries and competitors, and competitive advantage. Vbhc has since become a hotbutton issue in the healthcare sector, with many organisations struggling with the question of where to start and how to make. The ultimate guide on creating shared value michael porter. Porter is the leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility.
May 20, 20 michael porter has been widely recognized for his work. Michael porter and mark kramers article creating shared value and umair haque and gary hamels book the new capitalist manifesto are top of mind when we think about this trend, and there are many other influencers. About solving societal challenges together shared value. Shared value is a management strategy in which companies find business opportunities in social problems. Widely recognized as the father of modern business strategy, dr. Porters competitive strategy has transformed the theory, practice, and teaching of business strategy throughout the world. He graduated from princeton university in 1969 with bse honours in mechanical and aerospace engineering.
Creating shared value the next transformation of business thinking lies in the principle of shared value. Michael eugene porter received a bse with high honors in aerospace and mechanical engineering from princeton university in 1969, where he graduated first in his class and was elected to phi beta kappa and tau beta pi. The link between competitive advantage and corporate social responsibility. Porter argues that we need to widen the perspective about how to create value and profit and look towards shared value rather than shareholder value this involves a recalibration and a rethinking about what a product really is and what needs a business is meeting, for example in the food industry, products that are nutritious and healthy rather. Porter presented the porter prize 2017 awards to the enterprises. Wells prize in economics 1973 for his research in industrial organization. However the session was really on shared value, but i think porter needed to go through all of his earlier thinking in order to make his input on shared value make sense since creating shared value is really just strategy, in an environment. According to michael porter, value chain consists all. Creating valuebased competition on results, which set in motion the transition to a system of valuebased healthcare vbhc. The value chain analysis sometimes refers to porters value chain analysis model is a wellknown business management tool developed by michael porter in 1985 in his alltime influential book competitive advantage. One of his bestknown concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives.
Companies are widely thought to be prospering at the expense of their communities. Todays businesses take the blame for many of societys economic, social and environmental woes, despite the launch of countless corporate social responsibility initiatives in recent decades. Shared value is not social responsibility, philanthropy, or sustainability, but a new way for companies to achieve economic success. Porters five forces competitor analysis michael porter. Porter harvard business school shared value leadership summit new york, ny. Porter, a leading authority on competitive strategy and head of the institute for strategy and competitiveness at har. Oct 20, 2019 institute for competitiveness, india is the indian knot in the global network of the institute for strategy and competitiveness at harvard business school. Porter, a leading authority on competitive strategy and head of the. Porter s value chain strategy skills training from. Michael porter is an economist, researcher, author, advisor, speaker and teacher. A value chain is a set of activities that an organization carries out to create value for its customers. Creating shared value csv is a business concept first introduced in harvard business. Michael porters booking agent and speaking fee speaker. The concept was further expanded in the january 2011 followup piece entitled creating shared value.
320 450 1508 354 1415 1130 1619 432 330 1573 79 348 582 403 420 397 151 157 1641 1671 1500 264 1604 588 215 73 1477 233 206 1628 709 823 384 1212 823 1337 446 839 210 1061 463 208